Cheap Trick: Bang, Zoom, Crazy, Hello
Brand Collateral for 2016 album release on Big Machine Records.
Bang, Zoom, Crazy…Hello is classic Cheap Trick, an instantly identifiable blend of pop, punk and metal. The band wanted this album to be easily recognizable as a Cheap Trick record. The photos and style capture the band’s fun personality and the iconic Cheap Trick logo is used throughout the packaging. The graphics for Bang, Zoom, Crazy…Hello play off of the comic book title. The font choices, title treatment, halftone patterns all reflect this playful, iconic style. The worn edges give the pages a vintage feel like a worn comic book or vinyl record.
Photographer: David McClister
Art Direction: Big Machine Creative: Sandi Spika Borchetta, Becky Reiser
Graphic Design: Becky Reiser, Justin Ford
Wardrobe: Andrew Clancey
Hair & Make-Up: Paula Turner