Music Has Value

Music Has Value was established in 2015. Proceeds from Music Has Value merchandise go to the Music Has Value Fund, which provides funding to nonprofit organizations which support those who make music, aspire to make music, and access and appreciate music. The branding and graphic elements created for Music Has Value were inspired by gothic architecture and rock & roll elements. The colors chosen reflect the Big Machine Label Group branding. SVP Creative: Sandi Spika Borchetta Art Director: Becky Reiser Senior Graphic Designer: Justin Ford Executive Assistant to SVP Creative: Hunter Claire Rogers Creative Coordinater: Seth Hellman Creative Director | Photo & Video: Nicole Flammia Graphic Designer: Allan Geiger Graphic Designer: Bryana Alvidrez

Style Guide & Product Catalog
Web banner for
Big Machine Store exterior with Music Has Value banners for CMA Fest 2016.
Scott Borchetta sporting Music Has Value Jackets
Big Machine Store video loop featuring Music Has Value
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