"Mr. Lonely" is the first single release from Midland's sophmore album, "Let It Roll." There were many elements generated in promotion of this smash hit, including business cards for Mr. Lonely himself, as well as a line dance - created by Robert Royston.
"Mr. Lonely" Single Cover
Various assets were created for Spotify to promote the single
Business cards, napkins, and signage from Mr. Lonely himself could be found in various bars and honky tonks across the US. Above center is also the dance sheet for the Mr. Lonely line dance.