Carly Pearce | 29 & 29: Written In Stone

Carly Pearce wrote and recorded her critically acclaimed 29 in the throes of tumult, exhaustion and deep, soul-shaking disappointment. But in the process of facing the loss of her producer and champion busbee to cancer and the break-up of her marriage, she discovered that not only will the truth set you free, songs are the greatest form of resilience and strength in the storm. She also rediscovered the Country roots and grounding that saw a 16-year-old girl from Kentucky move to Pigeon Forge, TN for six shows a day at Dollywood chasing her dream.

29 Collection Cover & 29:Written In Stone Full Album Cover
This is '29' - Collection Trailer
29 Collection - the first part of the full 29: Written In Stone album
These are a few views of a physical printed book we created as a promotional tool around this release. The book size was 10" x 10". 
The book included a QR code that directed the viewer back to their preferred streaming service for the 29 collection music.
Digital version of the book we created around this release, as a tool to easily share lyrics with industry partners.
Throughout, the viewer can click on active links to stream the audio and listen as they view.
Promotional and Track-list social graphics for this release (just a few of many varying digital assets that were created).
Various ads were created for Spotify, promoting the collection.
Spotify Canvases for various tracks on the collection
Social graphics created to highlight the buzz and social posts from fans in reaction to the collection.
Carly Pearce - Next Girl (Live)
Carly Pearce - 29 (The Interview)
Carly Pearce - 29 (Behind The Scenes)
Carly Pearce - Day One (Lyric Video)
Carly Pearce - 29 (Lyric Video)
29: Written In Stone - Teaser Video
29: Written In Stone Album Cover
Standard Black Vinyl & WLMT Exclusive Color (Clear Green) Vinyl
Vinyl Package
CD Package
Various ads were created for Spotify, promoting the album.
Spotify Canvases for various tracks on the album
Promotional and Track-list social graphics for this release (just a few of many varying digital assets that were created).
Track-list video
Custom handwritten font created for use in lyric videos, specifically inspired by "Dear Miss Loretta"
Trade ad highlighting the amazing press around this critically acclaimed album. 
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