The 10-track collection highlights Jennifer’s signature Country twang while her enthusiastic spirit illuminates the mix of festive anthems and traditional standards.
We wanted to keep the Christmas artwork elegant, with a nod to the traditional and whimsical. The limited color palette of silvers, golds and rich reds help convey an elegant approach, while plaids and snowflakes touch on traditional Christmas. Jennifer brings cheer to the cover by playfully holding cinnamon candy between her teeth. Contrasting script and serif typefaces further supports the traditional/whimsical style of the album artwork.
Additional elements were created to support the release. These include promotional materials for the Christmas display at Rock City and a Christmas card that Jennifer personally sent out for the holiday. The front of the card included custom foil stamping.