BMLG | Real Talk

Big Machine Label Group: Real Talk was the theme of the 2017 year-end Company Retreat. The creative team was tasked with branding and creating visual elements for the retreat theme, with an intent to "cut through the noise." SVP Creative: Sandi Spika Borchetta Art Director: Becky Reiser Creative Director Photo/Video: Nicole Flammia Senior Graphic Designer: Justin Ford Creative Coordinator: Seth Hellman Executive Assistant to SVP Creative: Mallory Allgood Graphic Designer: Bryana Alvidrez Photo/Video Assistant: Colleen Curlee Photo/Video Assistant: Brooke Greenburg

Big Machine Label Group 2017 Staff Retreat Branding/Theme
Video Presentation for Staff Retreat - used as promotional tool throughout 2018 year
Staff gift items branded with the retreat branding
Detail of embroidery on back of hoodie/sweatshirt
Detail of embroidery and screenprinting on sleeve of hoodie/sweatshirt
custom headphones, branded with Music Has Value on one side and retreat branding on opposite side
custom hat with retreat branding
custom beanie with retreat branding, courtesy of Carharrt
Journal/creative book with retreat branding, including spreads that showcase creative team accolades throughout 2017
interior spread, 2017 creative team overview
interior spread, notes section
interior spread, Print Magazine Design Award Winner
interior spread, Print Magazine Design Award Winner
interior spread, Silver Davey Award Winner
interior spread, Silver Davey Award Winner
interior spread, Silver Davey Award Winner
interior spread, Silver Davey Award Winner
interior spread, Silver Davey Award Winner
interior spread, Music Video Accolades for Florida Georgia Line
custom headphones were wrapped as a gift with wrapping paper donning BMLG's CEO as Santa Claus
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