![](https://cdn.myportfolio.com/6bccc848e1f42854538d90841bde48b6/5e9b2568d199ed7fae8f95b1_rw_1200.jpg?h=89021e10dd57ba79c4f1a4fc6aa9db28)
The Design Coalition: Helping Each Other. Helping Ourselves.
The collaborative identity, created by Alyssa Reiman and myself.
![](https://cdn.myportfolio.com/6bccc848e1f42854538d90841bde48b6/3b87e2d30170fc253fe65bb5_rw_1920.jpg?h=4e958d9c583d7096bb17b2dd0bc7f770)
Here you find the invitation we sent to prospective members, as well as informative letters. We also created buttons for each member to wear at our meetings. Pretty legit, right?
![](https://cdn.myportfolio.com/6bccc848e1f42854538d90841bde48b6/9324855a4fd0afeed6346895_rw_1200.jpg?h=a49f8e6470626b1e60d826bf9d9ca5c5)
In the beginning of the process, Alyssa and I brainstormed logos on our own - exploring different routes. Here you see the logos that I developed initially.
![](https://cdn.myportfolio.com/6bccc848e1f42854538d90841bde48b6/4e84c160eb78b82dd53d00e1_rw_600.jpg?h=14e25c67af076f4033b758fef796a2c7)
Alyssa and I then met, and brought our separate work to the table. After review and discussion of where we wanted to take our logo, we chose a logo from each of us and melded the two together to form the final identity of The Design Coalition.
A shield, or coat-of-arms, if you will - we have our establishment date, as well as the tools of our trade.