The Design Coalition: Helping Each Other. Helping Ourselves.
The collaborative identity, created by Alyssa Reiman and myself.
Here you find the invitation we sent to prospective members, as well as informative letters. We also created buttons for each member to wear at our meetings. Pretty legit, right?
In the beginning of the process, Alyssa and I brainstormed logos on our own - exploring different routes. Here you see the logos that I developed initially.
Alyssa and I then met, and brought our separate work to the table. After review and discussion of where we wanted to take our logo, we chose a logo from each of us and melded the two together to form the final identity of The Design Coalition.
A shield, or coat-of-arms, if you will - we have our establishment date, as well as the tools of our trade.
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